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Practical AI for Small Businesses

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COMMUNITY AI WORKSHOP

Practical AI for Small Businesses

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A plain-language introduction to what AI can do, where it can go wrong, and how to try one useful task without giving up control.

  • No programming required
  • Real small-business examples
  • Human review stays in charge

Presented by Emile du Toit, BrainIT Consulting. Bring your questions. Technical vocabulary is optional.

INTRODUCTION

Why I am teaching this

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I have spent more than 30 years designing, improving, and explaining technology systems. Today I use AI tools hands-on to build practical applications and help people make sensible technology decisions.

Experience

Large systems taught me caution

Reliable technology needs clear goals, checks, and a person who remains responsible.

Current work

I build with these tools

This is not a trend presentation. The examples come from using modern AI agents in real project work.

Today

You decide what is useful

My job is to explain the choices. Your knowledge of your business matters more than technical jargon.

WORKSHOP GOALS

What you should leave with today

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By the end, you should be able to choose one small, low-risk AI experiment for your business.

  1. UnderstandWhat an AI language model does, and why it can sound confident while being wrong.
  2. CompareThe difference between asking a chatbot a question and assigning an agent a task.
  3. InstructHow to explain a job clearly without learning secret prompt phrases.
  4. ChooseA useful first project that is easy to review and safe to stop.

You do not need to be a programmer. You do need to know what a good result looks like in your own business.

AI FUNDAMENTALS

An LLM is a language-prediction system

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LLM means large language model. In plain words, it has learned patterns from a very large amount of writing and uses those patterns to create a useful response.

Useful for

  • Explaining or summarizing information
  • Creating a first draft
  • Organizing notes and ideas
  • Suggesting possible patterns to investigate

Still needs checking

  • Facts, names, dates, and prices
  • Promises made to customers
  • Legal, medical, or financial decisions
  • Anything where a mistake has real consequences

Remember: confident language is not proof that an answer is correct.

AI FUNDAMENTALS

A chatbot answers. An agent can take action.

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Both use an AI model. The practical difference is what you allow them to do.

You ask Chatbot Answer
You assign AI agent Work to review
The second path is more capable, so it also needs clearer limits and more deliberate review.

A chatbot is like asking someone for advice across a desk. An agent is more like giving an assistant a defined assignment, access to selected materials, and a place to leave the finished work. That shift from answering to acting is what makes boundaries important.

Chatbot

Answers your question

You ask for ideas or a draft. It replies, and you complete the remaining work yourself.

Example: “Give me a checklist for comparing these proposals.”

AI agent

Works through an approved task

It can use permitted tools, inspect the result, and continue until the work is ready for your review.

Example: “Read these three proposal files, create the comparison, check it, and save a draft.”

An agent should not mean unlimited access. Give it only the files and tools required for the task, and keep approval before sending, buying, publishing, or deleting.

THE AGENTIC LOOP

The agentic loop

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An agent works in a loop: decide what to do, try one step, look at what happened, and choose what comes next.

Goal Plan and act Check and decide
The loop repeats only while another step is useful, safe, and allowed.

The checking step is the part people often miss. A useful agent does not simply make a longer answer. It looks at what its last action produced and decides whether to continue, ask a question, correct the work, or stop.

  1. GoalUnderstand the result you want.
  2. PlanChoose a sensible next step.
  3. ActUse an approved tool or file.
  4. CheckLook at the result and compare it with the goal.
  5. Continue or stopTake another useful step, ask you a question, or deliver the work for review.

Think of it as a careful assistant following a checklist, not as magic.

THE AGENTIC LOOP

A useful agent starts with a clear destination

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If the destination is vague, an agent can move quickly in the wrong direction.

Too vague

“Help me with my business.”

The agent does not know which process, result, information, or boundary matters.

Clear enough to begin

“Help me document how we handle new customer inquiries.”

“Show me the repeated steps that may be safe to improve. Do not contact customers or change our records.”

A useful assignment names the work, the desired result, and what the agent must not do.

THE AGENTIC LOOP

Plan, act, and observe

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Example assignmentCompare these three vendor proposals. Create a simple table of prices, terms, and missing information. Check the table against the original files, then prepare a recommendation for my review.
  1. Find and readOpen only the three approved proposal files.
  2. ExtractPull out prices, dates, terms, and promised services.
  3. Notice gapsMark information that is missing or unclear.
  4. ComparePlace like information side by side.
  5. CheckVerify the comparison against the original proposals.
  6. DeliverPrepare a recommendation for a person to review.

THE AGENTIC LOOP

A good agent checks its own progress

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A good agent does not keep going merely because it can. It pauses and checks whether the next step is useful and allowed.

  • Did the tool or step work?
  • Is the important information complete?
  • Does the result match the assignment?
  • Are important facts supported by the source?
  • Is a person’s approval required now?
  • Has the task reached a sensible stopping point?

Stop when the work is complete, blocked, unsafe, missing essential information, or waiting for a human decision.

THE AGENTIC LOOP

What makes the loop useful?

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These words describe different parts of the working arrangement. You do not need to memorize them.

Tools

What the agent is allowed to use, such as a folder, browser, calendar, or spreadsheet.

Context

The information that explains this job: the goal, customer notes, rules, and examples.

Memory

Useful facts or preferences it may retain, if you permit that.

Skills

Reusable instructions for doing a familiar kind of task consistently.

Human oversight

The person who authorizes important actions and judges the final result.

The goal is not to give an agent every tool. Give it the smallest useful set with clear boundaries.

PROMPT FUNDAMENTALS

Prompt engineering is clear communication

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“Prompt engineering” is mostly the skill of explaining a job clearly. You do not need secret phrases.

Business need Clear assignment Reviewable result
Good instructions connect the real work to a result you can recognize and judge.

The best prompts usually sound less like computer commands and more like a thoughtful handoff to a new colleague. Explain the situation, point to the right information, describe the finish line, and say where the person should pause for you.

  1. GoalWhat should be accomplished?
  2. ContextWhat should the AI understand about your business or situation?
  3. InformationWhich notes, files, or facts may it use?
  4. BoundariesWhat must it avoid or ask permission to do?
  5. ResultWhat should it produce, and in what format?
  6. CheckHow should it verify the work before giving it to you?

A useful shortcut: goal + background + information + boundaries + result + check.

PROMPT FUNDAMENTALS

From a weak prompt to a useful assignment

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A little context and one clear boundary can turn a vague request into work you can safely review.

Too vague

“Help me follow up with customers.”

  • No source information
  • No description of the desired result
  • No safety boundary
Ready to work from

Use the notes, prepare a draft, and stop

“Using only the customer-call notes I provide, list the request, open questions, promises, and next actions. Draft a friendly email under 200 words. Do not send it. Mark anything I need to confirm.”

SMALL-BUSINESS USES

Where AI can create practical value

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Useful AI work is often ordinary work made easier, clearer, or more consistent.

Customer follow-up

Summarize a conversation, list open questions, and prepare an email draft.

Administration

Turn rough notes into tasks, meeting agendas, or a first procedure draft.

Sales support

Prepare discovery questions, organize lead notes, or compare proposals.

Marketing

Create a first draft, adapt one message for another channel, or plan a content calendar.

Operations

Map how work moves through the business and identify repeated manual steps.

Training

Turn a known procedure into a checklist or a plain-language guide.

SMALL-BUSINESS USES

Choose the right first workflow

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Begin with work that is useful, repeated, easy for you to judge, and safe to redo.

Good first projects

  • Meeting or customer-call summaries
  • Follow-up email drafts that you review
  • Process checklists and procedure drafts
  • Document or vendor comparisons
  • Customer-question or content outlines

Do not start here

  • Automatic payments or purchases
  • Deleting or changing important records
  • Messages sent without review
  • Legal, medical, or employee decisions
  • Access to every system “just in case”

RESPONSIBLE USE

The greater the consequence, the greater the oversight

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The more serious the consequence of a mistake, the more human review and restricted access you need.

AI prepares Person reviews Approved action
Preparation can be fast. Responsibility stays with the person who understands the consequence.

This is not a reason to avoid AI. It is a reason to match the freedom you grant with the risk of the job. Drafting a checklist can be low risk. Sending a promise to a customer, moving money, or changing an important record deserves a deliberate human decision.

  • Work from copies rather than irreplaceable originals.
  • Never paste passwords, banking credentials, or secret keys.
  • Use the least customer-identifying information needed.
  • Review names, facts, prices, dates, and promises.
  • Require approval before sending or publishing.
  • Require approval before deleting or changing records.
  • Ask for sources when an important claim must be correct.
  • Keep a person responsible for the final decision.
A safety sentence worth reusingPrepare the work, but do not send, publish, purchase, delete, change records, or contact anyone without my explicit approval.

GETTING STARTED WITH HERMES

Hermes is a personal AI agent

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Hermes is one example of a personal AI agent. It runs on your computer, connects an AI model to tools you approve, and works through tasks in steps.

Files

Read, create, and organize files in the folders you make available.

Research

Gather information and keep the sources visible for review.

Multi-step work

Plan a task, use a tool, inspect the result, and continue.

Reusable instructions

Use saved skills for work you want handled consistently.

Memory and schedules

These can help with repeated work, but only after you choose what may be remembered or repeated.

For a first session, use a new practice folder and a task that cannot affect a customer or business system.

HERMES SETUP

Install Hermes: choose the easiest path

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On Windows or macOS, the official Hermes Desktop installer is the easiest route. Use the command-line installer only if you are comfortable opening a terminal.

Recommended for beginners

Hermes Desktop

Download the installer from the official Hermes website, run it, and follow the setup screens.

Command-line option

Official install commands

Windows PowerShell

iex (irm https://hermes-agent.nousresearch.com/install.ps1)

macOS, Linux, or WSL2

curl -fsSL https://hermes-agent.nousresearch.com/install.sh | bash

Use only the current instructions at the official Hermes documentation. On Windows, open a new terminal after installation so the hermes command is available.

HERMES SETUP

Connect your ChatGPT account

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If your ChatGPT account includes Codex access, Hermes can connect through a browser sign-in. You do not need a separate OpenAI API key for this path.

hermes model
  1. Choose OpenAI CodexSelect it from the model setup list.
  2. Open the sign-in pageHermes displays a web address and a short one-time code.
  3. Sign inUse your OpenAI or ChatGPT account and approve the code.
  4. Return to HermesChoose an available Codex model, then start with hermes.

A separate Codex command-line installation is not required. Available models and usage limits depend on the OpenAI account and plan. See the official Hermes provider guide.

HERMES SETUP

You only need one AI provider

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Hermes offers several AI providers, but a beginner only needs one that already fits their account and budget.

Simple starting choice

OpenAI Codex through ChatGPT

Use the browser sign-in described in the previous chapter when your ChatGPT account includes Codex access. This path does not require a separate OpenAI API key.

Optional alternative

Anthropic

Hermes also supports Anthropic. Its OAuth path currently requires Claude Max plus purchased extra-usage credits. An Anthropic API key is billed separately from a Claude web subscription.

If cost is uncertain, stop during setup and confirm the provider’s billing rules before continuing.

Provider requirements can change. Check the current official Hermes provider guide.

FIRST HERMES WORKFLOW

Try your first safe task

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Start in a new practice folder. Nothing in this first exercise should affect a customer, business record, or irreplaceable file.

  1. CreateMake an empty folder named AI workshop practice.
  2. OpenOpen Hermes in that folder and ask what tools are available.
  3. Set the boundaryTell it not to change or delete existing files.
  4. Make one test fileAsk for workshop_test.md with three facts you provide.
  5. VerifyAsk Hermes to read the file back and confirm that every requested item is present.
Safe opening sentenceBefore doing anything, tell me which tools you can use in this folder. Do not change or delete any existing files.

PRACTICAL HERMES PROMPT

Copy-and-paste prompt: document a workflow

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Let the agent ask questions before it recommends a tool or an automation.

Prompt to copyI run a [type of business]. Interview me one question at a time about how we currently handle [repetitive process]. Ask no more than eight questions. Do not recommend software until you understand the process. After the interview: 1. Write the current process in plain language. 2. Identify repeated work, delays, and missing information. 3. Separate simple manual improvements from possible automation. 4. Recommend one small, low-risk test. Do not contact anyone, connect to a business system, or change existing files.
  • You explain how the work really happens.
  • The agent asks before it advises.
  • The result separates easy improvements from automation.
  • The first recommendation stays small and testable.

PRACTICAL HERMES PROMPT

Copy-and-paste prompt: customer follow-up

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Turn rough conversation notes into organized work without allowing the agent to contact the customer.

Prompt to copyI will provide rough notes from a customer conversation. Use only my notes and do not invent information. Please: 1. Summarize what the customer requested. 2. List promises or commitments that were made. 3. Identify unanswered questions. 4. Create a short list of next actions. 5. Draft a friendly follow-up email under 200 words. 6. Clearly mark anything I must confirm. Do not send the email or contact the customer. Give me the work for review.

Before using the draft: check the customer’s name, dates, prices, promises, and every statement about what happens next.

NEXT STEPS

Your seven-day AI experiment

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Do not automate a whole department. Run one small experiment and keep notes about what happened.

  1. Day 1: ChoosePick one repeated task you understand well.
  2. Day 2: MeasureRecord how long it takes and what makes it difficult.
  3. Day 3: ExplainWrite the goal, background, information, boundary, result, and check.
  4. Day 4: TryAsk AI to prepare one draft or analysis.
  5. Day 5: ReviewRecord what was useful, wrong, missing, or awkward.
  6. Day 6: ImproveRevise the instruction and try once more.
  7. Day 7: DecideIs the improvement worth repeating with human review?

Look for time saved, fewer missed details, easier follow-up, better consistency, or less stress—not a dramatic “AI transformation.”

NEXT STEPS

Questions are welcome

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You can use this guide on your own. If you would like a second opinion about a process, a safe first experiment, or whether a custom solution is justified, you are welcome to contact me.

No obligation and no technical vocabulary required. Bring the business problem, and we can begin by talking through how the work happens today.

Email

dutoit.emile@gmail.com

Include a sentence about the process you are considering.

Phone

+1 (972) 900-6286

Emile du Toit, BrainIT Consulting

Website

brainitconsulting.com

Learn more about BrainIT Consulting.